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As Sun Tzu said in his classic military treatise, The Art
of War, “know the other, and know yourself”. Understanding the
competition – their offerings, strategies, strengths and weaknesses – provides
a business with enormous insight into how best to position itself in achieving
its goals.
Competitive Intelligence Profiles
CIBR growing body of work has been undertaken for a
diverse range of comp-anies and includes a range of studies from the development
of comprehensive company
profiles to detailed competitor benchmarking and strategic group analyses to
obtain an accurate view of our clients’ key existing and potential compet-itors.
Product Benchmarking
Benchmarking studies help to concentrate management's attention on how their
businesses are performing relative to key competitors rather than against arbitrary,
internally derived criteria. Our benchmarking exercises can be used as the
basis of a programme to enhance market share and profitability.
Modelling and Forensics
Many of our clients are interested in understanding
in intimate detail their competitors’ P&L and operations. This includes deconstructing each
product segment to understand the underlying financials, deconstructing operations
to understand headcount distribution, R&D spend, partnerships and outsourcing,
etc. CIBR employs a modelling based approach built substantially on primary
research data, which involves a painstaking understanding of a company’s
business model, revenue, cost and margin drivers. This work is very often conducted
on private companies, which are typically more difficult to research than public
companies.
Tracking Competitive Moves
Our tracking service seeks to arm you with knowledge
about competition that allows you to take steps proactively to counter a
competitive threat. This
goes beyond informing you of official news about your competitor; it digs beneath
the surface to unearth things like client reviews, job vacancies, employee
dissatisfaction, etc. For this, the service locks into every possible source
of intelligence, ranging from the obvious (company websites, news databases)
to the niche (blogs, job sites, patent databases). In addition to just a data
feed, a ‘plus’ version can be supplied which analyses all recent
data and distils them into meaningful insights. This service is sure to significantly
enhance the way you perceive, understand and react to your competition.
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