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In today’s increasingly sophisticated markets, businesses
are devoting more and more resources to understanding their clients and customers – segmenting
their markets ever more finely, targeting the appropriate segments, and positioning
their products and services so as to achieve maximum returns.
CIBR’s research provides clients with the intelligence
and analysis required to align their offerings closely with market demand,
to customize
their offerings to individual segments, and to effectively pursue the most
rewarding growth and marketing strategies.
Social Attitude and
Demographic Mapping
Social attitude research addresses the need for government agencies and not-for-profit
organizations to understand what works in terms of service delivery, to provide
robust evidence for policy makers, and to identify differences between public
perception and existing policy objectives.
We do more than undertake accurate research — we
produce information that decision makers can use.
Customer Surveys and Focus Groups
CIBR Research has the capability and track-record of
conducting phone and web-based customer satisfaction surveys, awareness and
attitude studies or
focus groups, in-depth interviews, concept testing and ‘needs analysis’ research.
We conduct both B2B and B2C research.
Using our experienced survey analysts as well as strong
relationships with locally specialized partners, we provide national coverage.
In addition to
phone and web-based surveys, we also offer face-to-face interviews. We can
conduct in-depth interviews in any region for specific assignments. Our survey
team uses proven systems to address the full range of requirements for managing
the market research work process from questionnaire design through to final
analysis and reporting. We guarantee the confidentiality of our clients’ databases.
Tracking Customer Needs and Pain Points
While most companies collect information and feedback
from their clients through satisfaction surveys, mail shots, and informal
channels, relatively few have
a systematic approach to track – on a fast and frequent basis - their
customers’ changing needs and preferences. This means they lose out on
opportunities to satisfy customers better than their competition and thereby
lose out on the chance to increase customer loyalty and satisfaction.
Our tracking service seeks to arm you with this knowledge.
This goes beyond informing you of news about your customer; our analysts
analyse all data and
synthesize them into meaningful insights. This service is sure to significantly
enhance the way you perceive, understand and react to your customer’s
needs.
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