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When businesses consider entry into new markets, whether
extending current offerings to new or emerging markets, or offering new products
/ services, they seek to understand the dynamics and drivers of those markets,
and to gain insight into key success factors in order to successfully exploit
their potential.
Our clients recognize that major strategic decisions such
as these must be based on a solid foundation of current and factual intelligence.
The objectivity
and independence of CIBR’s research and analysis limits risk and provides
businesses with a reliable basis for subsequent decision-making.
Market Sizing and Forecasting
In order to analyze and size markets for emerging technologies
and products, CIBR follows a robust and comprehensive methodology that assesses
the market for all factors that have (or are likely to have) a significant
impact on the demand and supply – and hence market size - of that technology.
The key steps involved are:
- Identification of Addressable Market Segments
- Addressable
Consumer Base
- Key Catalyst Analysis
- Calculating Adoption /Penetration Rate
- Calculating Usage Frequency
- Calculating Growth in Consumer
base
- Calculating Unit Monetary ValueCalculating Total Market Size
Each of the steps results in assumptions that
are fed into a statistical model. Changing the assumptions changes the forecasts
automatically – making the model robust, user-friendly and amenable
to a scenario-based forecasting approach. While this methodology finds broad
application for most emerging market sizing problems, CIBR will always customize/
modify/ enhance the model to the specific issues and characteristics of a
technology and its market.
Hot-Spot Identification
We critically examine potential market segments using Value
Chain analysis, Gap analysis, Concentration & Profitability analysis, Trend
analysis etc, in order to identify opportunity hot spots for our clients.
Market Entry Strategy
CIBR’s approach to researching and recommending a market
entry strategy is based on careful and in-depth analysis of the interplay between
the following factors:
- Potential Business Models
- Customer needs
- Market characteristics – regulatory,
infrastructure, social etc
- Firm’s capabilities, strengths and weaknesses
- Competitive
intensity and entrenchment
Market Due Diligence For Private Equity Transactions
CIBR conducts market due diligence on mid-sized investments
and buy-outs. This includes:
- Market segmentation and sizing
- Industry Value Chain analysis
- Industry growth & profitability
analysis
- Drivers & Inhibitors analysis
- Technology application analysis
- Competitive profiling & mapping
- Market share analysis
- SWOT analysis
Market Surveys
CIBR Research has both the capability and a track record
of conducting complex, multi-industry phone and web-based B2B surveys. Using
our experienced survey analysts as well as strong relationships with local
specialized partners, we provide national coverage. In addition to phone and
web-based surveys, we also offer face-to-face interviews.Our survey team uses
proven systems and methodologies to address the full range of requirements
for managing the market research work process from project initiation through
to final analysis and reporting. We undertake both qualitative and quantitative
work in the areas of awareness and attitude studies, segment analysis, customer
satisfaction surveys, customer needs analysis, concept testing, brand tracks,
ad diagnostics, pricing, tracking, continuous studies, and others. We provide
a guarantee that assures the confidentiality of our clients’ databases.
Industry Best Practice
Businesses that identify and adopt ‘Best Practice’,
from their own industry and also from other industries and geographies, set
themselves on a virtuous cycle of improvement, enabling them to deliver outstanding
value to customers, shareholders and stakeholders alike. Adopting Best Practice
applies to all elements of a business, including management, operations, sales,
marketing, design, innovation, communications, IT and Human Resources. CIBR’s
research, based on extensive and ongoing industry and competitor reviews, offers
businesses the ability to identify and assess prevailing Best Practice in any
or all of these areas, and subsequently to make informed decisions about where
and how to make improvements. CIBR’s services in this area include:
- Identification of ‘best practice’ leaders
- Peer-to-peer
benchmarking
- Linking ‘best practice’ to superior
market performance
- Application
of cross-industry best practice to your business
- Identification of new and
emerging practices
- Application of emerging academic theory
Tracking Trends and Developments
Businesses today need to monitor their environment carefully
in order to detect early trends, budding technologies, competitor moves, or
shifts in consumer preferences. Timely action on such information can confer
an early mover advantage, even allowing upstarts to compete with major competitors.CIBR
offers a unique tracking service, tailored to the client’s needs and
hardwired to the myriad information sources relevant to its environment. Information
is then delivered to the client’s desktop with weekly, monthly or quarterly
frequency.CIBR’s services in this area include:
- Tracking aggregate industry statistics (size, profitability,
forecasts, etc)
- Tracking industry rankings and market share
- Tracking new product
or promotion launches
- Tracking technologies and their rate of adoption
- Tracking
legislative changes
- Tracking prices
- Tracking Mergers, Acquisitions & Alliances
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