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You can use our market and industry research to investigate
the performance of your industry. If you are considering expansion into a
new geographical
market, our Profiles provide a quick, reliable way to assess the competitive
landscape and the dynamism of the local industry, including Key Industry Success
Factors, local market volumes, average sales, failure rates and a host of other
measures. Likewise, if you are in a B2B market, our Marketing Plan Research
series can help you understand your customers. Select a profile for a customer
industry and you'll have the information to decide how the industry is doing,
whether you should target a particular area – or turn your energies to
some other location.
Create or update data for a business plan
Many businesses need reliable, detailed industry
benchmarks they can incorporate
into their business plan. Your bank or investor is likely to require a comprehensive
set of industry benchmarks, including:
- Three years of income statement and balance sheet benchmarks
- Corresponding three-year financial ratios that examine industry liquidity,
profitability and efficiency measures.
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